March 14, 2012
Designing the identity for Daphne’s brand was a challenge because she had lifestyle products that were seemingly unrelated. I decided to create icons for her entire line to make it feel unified. The site’s canvas is pegged on a linen swatch from her furniture line, while the icons for each category are sketches I did. Lastly, the overall theme evokes images of the French provincial era which is thematic with her complete product range. Jewellery, Furniture & Linen photos from daphne.ph.