March 12, 2012
The Elevation logo is inspired by the design of the salon itself. I opted to work with a bolt as a representation of its industrial look and feel, but also wanted to address the fact that it is a hair salon. To do this, I used a continuous black line to form a hexagonal mark which communicated a graphic representation of a bolt, a strand of hair and the letter ‘e’ for the brand’s name. From there, I made it into a pattern to be used as wallpaper on the iPads they provide to keep clients entertained during their visit.