Isabel Gatuslao

MediCard

Isabel Gatuslao — Wed, 25 Apr 2012 04:34:56 +0000

The new identity of MediCard was based on their old identity with the mark “Rx.” They wanted to emphasize that they are an HMO that is founded and run by doctors. I wanted to give them a symbol to differentiate them from all the other HMOs in the Philippines who only have logotypes for their identity. The objective of the symbol is for it to eventually stand alone as an identifier and apply it to different things from cufflinks for gifts to an app icon. The tagline “Prescribed by Doctors” is in the founder, Dr. Montoya’s handwriting. Without changing the emphasis of the letters P and D, I fixed the x height of the letters for readability and assigned one thickness to the script to make it feel more modern. On all applications, the mark is scaled to be more authentic to a prescription pad, where the Rx symbol is oversized against the rest of the text.

Sicangco & Sicangco

Isabel Gatuslao — Thu, 15 Mar 2012 11:18:34 +0000

For this law firm, I wanted to communicate the transparency that the associates pride themselves in having within the mark itself. I made the monogram linear instead of rounded to make it look more geometric, while favoring black as the main color—a novel twist in the branding of a law firm.

Daphne

Isabel Gatuslao — Tue, 13 Mar 2012 17:17:50 +0000

Designing the identity for Daphne’s brand was a challenge because she had lifestyle products that were seemingly unrelated. I decided to create icons for her entire line to make it feel unified. The site’s canvas is pegged on a linen swatch from her furniture line, while the icons for each category are sketches I did. Lastly, the overall theme evokes images of the French provincial era which is thematic with her complete product range. Jewellery, Furniture & Linen photos from daphne.ph.

The Pastry Shop of Bob’s

Isabel Gatuslao — Tue, 13 Mar 2012 07:27:48 +0000

Bob’s is an institution in southern Philippines that has been around since the 1960s and so I deemed it fit to design a logo for their pastry shop that will carry them well into the 21st century. I went for a monogram with rounded edges and thin lines to form the icon which, when set against black, makes for a bold and elegant mark that truly stands out.

Elevation

Isabel Gatuslao — Mon, 12 Mar 2012 12:01:55 +0000

The Elevation logo is inspired by the design of the salon itself. I opted to work with a bolt as a representation of its industrial look and feel, but also wanted to address the fact that it is a hair salon. To do this, I used a continuous black line to form a hexagonal mark which communicated a graphic representation of a bolt, a strand of hair and the letter ‘e’ for the brand’s name. From there, I made it into a pattern to be used as wallpaper on the iPads they provide to keep clients entertained during their visit.

PDB Properties

Isabel Gatuslao — Sun, 11 Mar 2012 10:41:17 +0000

Bringing all the elements of what PDB Properties is about into one mark was challenging. Since nature is an integral aspect of PDB Properties, I decided to work with a leaf. By inverting its veins, it then resembled a series of rooftops and by applying the same ascending stripes style from their previous logo, the final mark looked every inch a Planters Bank brand.

Hamada

Isabel Gatuslao — Sat, 10 Mar 2012 11:27:43 +0000

As this is an upmarket restaurant, I used thick and thin lines for contrast while lending a touch of elegance. This was inspired by Bodoni, a typeface which I find extremely sophisticated and has stood the test of time. The green color palette is in fact derived from the name itself—Hamada—which means “rice paddies” in Japanese.

National Bookstore 70 Years

Isabel Gatuslao — Fri, 09 Mar 2012 13:41:13 +0000

National Bookstore’s first branch opened in 1942 and as a reference, I picked up typography from the Civil Air Patrol poster–a popular graphic design piece from the same year. I delved into old Philippine stamps and opted for the corporate color: red. The 70 Years logo will be applied to all their marketing collaterals and merchandise in 2012.

AndyBons

Isabel Gatuslao — Thu, 08 Mar 2012 15:40:34 +0000

Identity for NYC-based software engineer Andrew Bonventre whose online ID is AndyBons. I looked into his Svpply picks as a reference and came up with a sharp black and white monogram of his initials.

Sea Ex

Isabel Gatuslao — Wed, 07 Mar 2012 14:02:58 +0000

As SeaEx is about all things nautical, I wanted to clearly communicate at a glance what one could expect from this expo without having to add anything banal, such as an anchor. I wanted it to look like a movie poster while conveying luxury, so I simply split the ad in two. “Sea” is just above the waterline and “Ex” is directly under it, with images of all related activities juxtaposed on the corresponding word.

SoFA School of Interior Design

Isabel Gatuslao — Tue, 06 Mar 2012 15:45:28 +0000

The SoFA School of Interior Design’s logo is based on graphic interior details like the Greek fret and monograms found on gates and chairs. They requested for green to represent elegance and so I opted to frame this color in a geometric mark to keep it organized while ensuring it stands the test of time.

Chat Fores

Isabel Gatuslao — Sun, 04 Mar 2012 16:46:04 +0000

Chat Fores is an interior designer based in Manila with a very distinct style. Her design references included John Galliano and Christian Lacroix. I created a monogram for her based on a Baroque floor pattern and added photographs of Lady’s Slippers–orchids that are native to Southeast Asia to give it an oriental touch. She asked for a black and white color palette with a dash of fuchsia, while her logo will be embossed in gold.

csldi

Isabel Gatuslao — Sun, 04 Mar 2012 06:58:22 +0000

Christine Sicangco Lighting Design, Inc. is the country’s top architectural lighting company. They have done most of the buildings developed by Ayala Land. The existing logo had a very strong concept so they chose to keep it but used an updated version of the old typeface–Helvetica Neue. I filled in the colors with shades of indigo and set it against a black backdrop to represent the night sky because that’s when their lighting designs are truly showcased. I added a graphic element–the prism–and made it an abstract form to apply to their shirts, website and presentations.

Bids for Kids

Isabel Gatuslao — Fri, 02 Mar 2012 11:51:57 +0000

Unicef, together with Daphne, initiated an art and design auction to raise money for children and invited me to design the event’s identity. I used building blocks as a reference for the logo because I feel they symbolize the early stages of learning without looking too juvenile. Since the invitees to this event were art and design enthusiasts, I chose a more sophisticated color palette and applied it to a pattern. Unfortunately, this identity was not applied because the event name was changed at the last minute.

SoFA Design Institute

Isabel Gatuslao — Thu, 01 Mar 2012 04:15:46 +0000

SoFA was first established as the School of Fashion and the Arts. The success of the college resulted in an expansion to accommodate different design courses. Because they were already known as SoFA, they decided to call the new design school SoFA Design Institute. They wanted something simple and clear so they asked me to keep the letter ‘o’ in SoFA in lower case as this has always been a tradition. I bumped up the ‘o’ to emphasize it and set it in Avenir–Adrien Frutiger’s new classic typeface. I then proposed that they play around with the ‘o’ depending on where the logo is used.

Ito Kish

Isabel Gatuslao — Mon, 27 Feb 2012 13:50:48 +0000

This monogram was designed for the personal stationery of interior consultant and furniture designer Ito Kish. He asked for something different so I created a playful version of his initials with references from different time periods.

The Hidden Doors

Isabel Gatuslao — Sun, 26 Feb 2012 12:44:48 +0000

The Hidden Doors is a company that offers off the beaten path travel packages. When they asked me to do their logo, the first thing I didn’t want to do was to use a door because it would have been too literal. I used a door knocker instead, as this is a precursor to stepping through one. Ultimately, client and I agreed that this one showed some mystery whilst not being specific to a particular culture. On its own, the mark is an invitation to knock on the world’s hidden doors.

The One School

Isabel Gatuslao — Sat, 25 Feb 2012 14:45:51 +0000

The One School is a college that teaches students to accept their weakness and celebrate their strengths. I chose the very obvious yin and yang symbol to represent this but simplified it. Unfortunately, this logo was not applied in the new identity.

Sugarland Hotel

Isabel Gatuslao — Thu, 23 Feb 2012 05:06:36 +0000

Sugarland Hotel wanted to update their identity but keep the sugarcanes in their mark. I chose to work with a diamond as a form to make it more striking and elegant, while pairing it with Futura to keep it geometric and bold.

RAAB

Isabel Gatuslao — Wed, 22 Feb 2012 14:21:29 +0000

One of my closest friends, Rene Alfred Anton Bustamante, wanted a monogram for his personal stationery. His favorite period is Rococo where everything was delicate, ornate and asymmetrical.