Sea Ex

As SeaEx is about all things nautical, I wanted to clearly communicate at a glance what one could expect from this expo without having to add anything banal, such as an anchor. I wanted it to look like a movie poster while conveying luxury, so I simply split the ad in two. “Sea” is just above the waterline and “Ex” is directly under it, with images of all related activities juxtaposed on the corresponding word.