More selected projects

Yayoi Park

For our Proyecto Aplicaciones class, we were tasked to design the identity of our theme parks of choice with the condition that each element of the system looked cohesive and recognizable without the use of an official brand logo.

IDENTITY, PACKAGING, ENVIRONMENTAL GRAPHICS

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As a fan of Japanese artist Yayoi Kusama, I proposed a theme park that will allow prospective visitors to physically experience her hyper hallucinogenic art by transforming her pieces into grand-scale park rides. 

Identity
The use of Circular as the sole typeface for the system is a nod to Yayoi’s consistent lifelong obsession with the polka dot. The use of Yayoi’s trademark colors— in solid red, black, white and yellow—create a clean and very Japanese backdrop for the various applications.